In simple words, Social Media Marketing is all about advertising & promoting a brand and product on various social media platforms to boost sales, drive more website traffic and build brand authenticity.
Facebook, Twitter, google+, YouTube, LinkedIn, Pinterest, Instagram, tumbler, Reddit, Snapchat, etc are the well known social media platforms among users. The main aim behind using these platforms is to share an enticing content that can be shared by social media users to help an company in gaining more brand exposure. And Facebook is considered to have the maximum users i.e. 2.45 Billion.
Every year unique mobile internet users are increasing and that is encouraging mobile users to divert more on social media platforms. By looking at the below stats you can figure out the total number of active users on various social media platforms.
Most of the business i.e. from a small to widely Known big brand find social media to be the most vital platforms in engaging customer, spreading awareness and creating a brand identity.
There are small businesses that are selling their products on social media to generate good revenue. By using Hashtag, engaging content, sharing curated links, tracking competitors, social media ads help in generating good ROI.